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January 04, 2010

Will 2010 Bring a Caffeine Jolt to SEO?

With Google’s Caffeine, scheduled to come out after the holidays, we’ll likely see faster indexing and more real time content in the search results, including more social media, videos and photos. But what impact if any will this latest version of Google’s search engine have on your search engine optimization (SEO) campaign?

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What's Not Sweet About Stweet

Well, for starters, it appears that anyone and everyone can see your tweets whether you engage in formal follow/follower requests or not...

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It's 2009. Check your Message.

You are probably in the same business planning stage as usual for end of first quarter. But what’s not usual for 2009 is the state of the US and global economy...

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Privacy Policies for Online B2C – It’s the Law!

Does your site have a privacy policy? Many websites do.  It’s generally understood that these online privacy policies should outline an online business' policy regarding the handling of personal information it collects from private individuals. 

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Count on Your Keywords

While content still matters (absolutely!), it doesn’t matter much if your online audience isn’t finding you.

You want to get and stay ahead, and so does your competition. Standing out is harder than ever. If we’re all using the same technology, how can we differentiate ourselves?

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How NOT to Manage Your Content

When you are in the search marketing industry you often hear the phrase "content is king." This basically means that it is content (web pages, pdf's, word processing documents, spreadsheets etc.) which form the basis of the world wide web.

It is these documents which search engines retrieve, index and rank, and it is these documents which people search for on a daily basis.

I recently read a story where a well known website was going to remove literally thousands of pages from their website because there were few visitors to the pages.

Now, this may seem like a sound reason to remove old pages. But in terms of search, this can be an incredible loss to your website that can ultimately affect your bottom line.

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Google Universal Search & Personalization - The Future of Search?

Recently, Google made some big announcements that will affect every Google user on the planet eventually, and placed Google firmly in the lead in terms of search.

One has to do with search "personalization" while the other is referred to as "Universal Search".

Both will have interesting implications in the world of search but will also lead to a bunch of questions.

For example, in terms of personalization, why didn't Yahoo, MSN or AOL do this first? They all have large user bases and, in fact have had larger user bases than Google up until a few years ago yet they failed to act for whatever reason.

Aside from that though there are many Google related questions as well.

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Is SEO Baked Into Your Website?

Search engine optimization or SEO, is becoming a more common and (hopefully) more commonly understood phrase. For more about what SEO is, see our article on SEO, SEP, or SEM Specialists - Who am I talking to? What is not so commonly understood is, when SEO gets factored into the building of a new web site or the revamp of your old one.

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Optimizing for Google - What Other Opportunities Exist?

As a search engine marketer, one of the most common phrases we hear when we ask “what do you want your online campaign to look like?” is “I want to be number 1 in Google.”

And sometimes this is possible. Quite easy in fact. But most times it is not a realistic goal. At least not in the traditional SEO sense.

So if you are one of these sites that has hundreds (or thousands or millions) of competitors online, just what can you do to achieve top spot in Google?

In this article I look at alternatives to #1 organic or sponsored rankings in Google. Some ideas you've heard of but others you may not have.

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Link Building - It's all about Quality. Or is it?

Lately it seems as if all you hear about is link building: link building this, or link building that. You need links from .edu and .gov sites. You need relevant links. You need high quality links. Quality is more important than quantity.

If you regularly tune into any website that watches search engines, or deals with search engine optimization then you know that much of the talk these days is link building.

And one of my favorite topics is the whole discussion over link quality versus link quantity. Many people believe that link building is most effective when you build a select few high quality links, while others hold to the belief that more links is better.

So the question becomes – which belief is correct?

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2007 Predictions - the rise of new media optimization, the peak of pay-for-review, SMO takes a back seat, link baiting tackled by engines

Well, it is that time of year again. The time of year when I boldly make my predictions for the coming year.

I have to tell you that over the past few years that I've done this I've been pretty successful. Granted some of my predictions may be considered “safe” by a few, but all in all I'd say my success rate has been in the high 70% to low 80% range.

So keeping that in mind, let's get right to it, shall we?

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SEO 101 for Online Business Owners

By now, most web site owners appreciate that optimizing for search engine visibility can have a real impact on both their site traffic and online profits. Still today, a large percentage of websites are found through search engines.

Web Designers and SEO Marketers may have different opinions on how to best design and promote websites. One thing about SEO that is sure, it's not the quick and easy solution it once was a few years ago. Nonetheless, by understanding the evolution from "old to new" SEO rules, you can position your site for the search engine visibility you're seeking.

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Much Ado about Link Baiting

There is a fairly new term being bounced around the web. This new term has a few people mystified, if they have even heard of it at all.

So I thought I would introduce you to the term (if you are not already familiar with it) and provide a description of what it is so that you too can understand the often misunderstood field of link baiting.

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SEO and Dynamic Websites - how do they fit together?

We often receive many questions about dynamic websites. Some site owners want to know how to prepare their dynamic website for search engines. In this article we answer this question.

Because, lets face it, sometimes the technology behind websites can be daunting. It can be difficult at best to understand how your site works. That's why we wrote this article – to help you understand at least one small part of your site, and how it can (and does) impact your site's overall search engine marketing performance.

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SEO, SEP, or SEM Specialists - Who am I talking to?

In the past few years there has been a lot of confusion over these terms. Some people interchange search engine optimization (SEO) or SEP (search engine positioning) with search engine marketing (SEM). Others feel each term describes a definite specialty. Martha Lee and Rob Sullivan discuss how they each define and implement SEO/SEM and what it means to be an expert in this arena.

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Still Putting All of Your Eggs in Google's Basket?

Google has become synonymous with searching the Internet. So much so that "googling" means to search for information online. When people try to improve their site's visibility, it's no surprise that they measure their success by their Google ranking...

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