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December 4, 2005

Still Putting All of Your Eggs in Google's Basket?

Google has become synonymous with searching the Internet. So much so that "googling" means to search for information online. When people try to improve
their site's visibility, it's no surprise that they measure their success by their Google ranking.

This perception is not unreasonable. Google is still the most popular search engine, used for about 46 percent of all searches [1], down from a high of 80 percent [2].

However, focusing all your efforts on Google means ignoring a large part of your potential audience. Yahoo is used for 22 percent of all searches, MSN for 13 [3], and both companies are positioning themselves for dominance of the search engine market. All three engines remain relevant when building a web marketing campaign.

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