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March 29, 2007

Optimizing for Google - What Other Opportunities Exist?

As a search engine marketer, one of the most common phrases we hear when we ask “what do you want your online campaign to look like?” is “I want to be number 1 in Google.”

And sometimes this is possible. Quite easy in fact. But most times it is not a realistic goal. At least not in the traditional SEO sense.

So if you are one of these sites that has hundreds (or thousands or millions) of competitors online, just what can you do to achieve top spot in Google?

In this article I look at alternatives to #1 organic or sponsored rankings in Google. Some ideas you've heard of but others you may not have.

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