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June 26, 2007

How NOT to Manage Your Content

When you are in the search marketing industry you often hear the phrase "content is king." This basically means that it is content (web pages, pdf's, word processing documents, spreadsheets etc.) which form the basis of the world wide web.

It is these documents which search engines retrieve, index and rank, and it is these documents which people search for on a daily basis.

I recently read a story where a well known website was going to remove literally thousands of pages from their website because there were few visitors to the pages.

Now, this may seem like a sound reason to remove old pages. But in terms of search, this can be an incredible loss to your website that can ultimately affect your bottom line.

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