Lately it seems as if all you hear about is link building: link building this, or link building that. You need links from .edu and .gov sites. You need relevant links. You need high quality links. Quality is more important than quantity.

If you regularly tune into any website that watches search engines, or deals with search engine optimization then you know that much of the talk these days is link building.

And one of my favorite topics is the whole discussion over link quality versus link quantity. Many people believe that link building is most effective when you build a select few high quality links, while others hold to the belief that more links is better.

So the question becomes – which belief is correct?

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There is a fairly new term being bounced around the web. This new term has a few people mystified, if they have even heard of it at all.

So I thought I would introduce you to the term (if you are not already familiar with it) and provide a description of what it is so that you too can understand the often misunderstood field of link baiting.

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