While content still matters (absolutely!), it doesn’t matter much if your online audience isn’t finding you.

You want to get and stay ahead, and so does your competition. Standing out is harder than ever. If we’re all using the same technology, how can we differentiate ourselves?

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Recently, Google made some big announcements that will affect every Google user on the planet eventually, and placed Google firmly in the lead in terms of search.

One has to do with search "personalization" while the other is referred to as "Universal Search".

Both will have interesting implications in the world of search but will also lead to a bunch of questions.

For example, in terms of personalization, why didn't Yahoo, MSN or AOL do this first? They all have large user bases and, in fact have had larger user bases than Google up until a few years ago yet they failed to act for whatever reason.

Aside from that though there are many Google related questions as well.

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Search engine optimization or SEO, is becoming a more common and (hopefully) more commonly understood phrase. For more about what SEO is, see our article on SEO, SEP, or SEM Specialists - Who am I talking to? What is not so commonly understood is, when SEO gets factored into the building of a new web site or the revamp of your old one.

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As a search engine marketer, one of the most common phrases we hear when we ask “what do you want your online campaign to look like?” is “I want to be number 1 in Google.”

And sometimes this is possible. Quite easy in fact. But most times it is not a realistic goal. At least not in the traditional SEO sense.

So if you are one of these sites that has hundreds (or thousands or millions) of competitors online, just what can you do to achieve top spot in Google?

In this article I look at alternatives to #1 organic or sponsored rankings in Google. Some ideas you've heard of but others you may not have.

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By now, most web site owners appreciate that optimizing for search engine visibility can have a real impact on both their site traffic and online profits. Still today, a large percentage of websites are found through search engines.

Web Designers and SEO Marketers may have different opinions on how to best design and promote websites. One thing about SEO that is sure, it's not the quick and easy solution it once was a few years ago. Nonetheless, by understanding the evolution from "old to new" SEO rules, you can position your site for the search engine visibility you're seeking.

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We often receive many questions about dynamic websites. Some site owners want to know how to prepare their dynamic website for search engines. In this article we answer this question.

Because, lets face it, sometimes the technology behind websites can be daunting. It can be difficult at best to understand how your site works. That's why we wrote this article – to help you understand at least one small part of your site, and how it can (and does) impact your site's overall search engine marketing performance.

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In the past few years there has been a lot of confusion over these terms. Some people interchange search engine optimization (SEO) or SEP (search engine positioning) with search engine marketing (SEM). Others feel each term describes a definite specialty. Martha Lee and Rob Sullivan discuss how they each define and implement SEO/SEM and what it means to be an expert in this arena.

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