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1031 Exchange Options, a leading real estate investment consultancy,
needed to enhance their Internet brand recognition to increase market
share within their target demographic.
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Goal: The folks at 1031 Exchange
Options believed that the Internet had potential to be a major source
of revenue. They were looking for lead generation growth as a result of
measurable Web performance from their target buying market.
Challenge: The Timely ability to
determine buying market verses information seekers. The challenge was
to identify and monitor trends in these separate audience groups in
order to streamline costs and maximize ROI.
Solution: Redesign and re-optimization
to separate out information pages from selling pages. We customized
reporting to identify and market to buying prospects.
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| "Martha and the Get In Position team have
been instrumental in improving our merit-based ranking, managing and
optimizing our PPC budget, and strategizing for future Search Engine
Marketing directives. Her ability to quickly analyze data and
understand it in the context of our company's goals and objectives has
allowed us to cut our PPC budget by 60-75% while maintaining our flow
of web leads.
Get In Position is a valuable resource for
us."
Bryan Harms
Sr. Vice President - Marketing
1031
Exchange Options
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| Results: Advertising
spending was cut in half, web traffic was cut in half while buying
leads tripled over a period of six weeks. |
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ClearStory Systems, formerly INSCI Corporation, is a leading provider
of integrated enterprise content management (ECM) software with over a
decade of providing advanced and cost-effective solutions. ClearStory's
technology provides a strong foundation for managing the full spectrum
of enterprise content, from documents to e-mail, and graphics to video.
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Goal: To build strong Internet
branding for Digital Asset Management (DAM) in keeping with reputation
as top selling software, an adjunct to content management solutions.
Challenge: Transfer internet
visibility upon buyout of WebWare Company by INSCI Corporation and
further transition of WebWare and INSCI Company’s into new company,
ClearStory Systems.
Solutions: Interim solution:
Successful optimization and Internet recognition of WebWare DAM
product. Transfer of WebWare optimization to increase brand visibility
for INSCI and ClearStory.
Results: WebWare conversion to INSCI
increased INSCI visibility from zero to top 30th position within 2
weeks of launch.
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"We selected Get in Position (GIP) because of
their thoughtful approach to optimization. It wasn't a cookie-cutter
approach; I felt they really listened and formulated a program to meet
our needs and budget. Within three months of launching our new site, we
moved from page 4 of Google to page 1.
GIP provides another important role, that of
SEO educator. Martha took the time to walk me through the many unknowns
in the SEO world, which in turn have helped our marketing team apply
more critical thinking to our ongoing site design and content."
Jon Silvers
Director of Marketing
ClearStory
Systems
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PRISMedical develops hand-held products that produce and deliver emergency
fluid therapy solutions on-demand at the point of need. PRISMedical's sterile
water products are designed to provide first response delivery scaled for
global mass casualty needs.
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Goal: Identification of targeted markets
for a new product where there are no direct competitors.
Challenge: A phase approach: first build an internet
presence with brand recognition in a general market. Define best-targeted
markets and redesign and re-optimize website for each market.
Solution: Provided general market visibility which
produced valuable data to support process for building targeted markets.
Result: Immediate internet presence and brand visibility
for initial broad market. |
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"Get In Position brings to us in-depth expertise and a through
understanding
of search engine optimization (SEO) and reporting.
Martha helped us meet our Phase I Internet goal by bringing us brand
visibility for our general market terms. Her deliberate, thoughtful
recommendations showed us that our website used words, that within
our industry were familiar to us, but weren't searched on by our
audience. More than a year after optimizing our site, we are still
in top position on the most important engines.
We value the long-term relationship we have developed with Martha
and Get In Position - Get In Position is the firm for us."
Mark Sizelove
President & CEO
PRISMedical Corporation |
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The Headlands Institute is a member of Yosemite National Institute, a private
non-profit organization dedicated to providing environmental education
to young people, teachers and communities throughout the West. Whether
you are hosting a conference, beach wedding and reception, a yoga retreat,
or business meeting, the majestic Headlands Institute Conference Center
is minutes away, but worlds apart from beautiful San Francisco.
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Goal: Expand Internet recognition as
a separate identity from Yosemite National Institute (YNI). The Internet
is it's primary source for marketing their conference center services.
Challenge: The conference center services are highly
competitive in a low demand market.
Solution: Interim solution: Researched and identified
strong rental facility market, i.e. wedding rental places, to build initial
brand recognition.
Long-term solution: Utilized search advertising for
competitive positioning in conference center market.
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"...I am so happy with Get In Position's work on our Web site.
Martha is extremely timely, flexible and on the ball with everything,
as well as fun to work with. And I am even more excited for what
is going to happen now. If you ever need a reference for new business
(or need someone to say a quote for marketing) please let me know,
I would love to tell anyone how great you have been! Thank you so
much."
Robin Smiley,
Conference Director
Headlands Institute &
Conference Center |
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| Result: Wedding events booked
1 year out, within 3 months of launch. Overall bookings more than doubled
with additional advertising for their targeted conference center market. |
