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Case Studies


Below are GIP client case study summaries, each bringing a unique challenge and solution.

Logo 1031 Exchange Options
1031 Exchange Options, a leading real estate investment consultancy, needed to enhance their Internet brand recognition to increase market share within their target demographic.

Goal: The folks at 1031 Exchange Options believed that the Internet had potential to be a major source of revenue. They were looking for lead generation growth as a result of measurable Web performance from their target buying market.

Challenge: The Timely ability to determine buying market verses information seekers. The challenge was to identify and monitor trends in these separate audience groups in order to streamline costs and maximize ROI.

Solution: Redesign and re-optimization to separate out information pages from selling pages. We customized reporting to identify and market to buying prospects.

"Martha and the Get In Position team have been instrumental in improving our merit-based ranking, managing and optimizing our PPC budget, and strategizing for future Search Engine Marketing directives. Her ability to quickly analyze data and understand it in the context of our company's goals and objectives has allowed us to cut our PPC budget by 60-75% while maintaining our flow of web leads.

Get In Position is a valuable resource for us."

Bryan Harms
Sr. Vice President - Marketing
1031 Exchange Options

Results: Advertising spending was cut in half, web traffic was cut in half while buying leads tripled over a period of six weeks.

Clear Story Logo
ClearStory Systems, formerly INSCI Corporation, is a leading provider of integrated enterprise content management (ECM) software with over a decade of providing advanced and cost-effective solutions. ClearStory's technology provides a strong foundation for managing the full spectrum of enterprise content, from documents to e-mail, and graphics to video.

Goal: To build strong Internet branding for Digital Asset Management (DAM) in keeping with reputation as top selling software, an adjunct to content management solutions.

Challenge: Transfer internet visibility upon buyout of WebWare Company by INSCI Corporation and further transition of WebWare and INSCI Company’s into new company, ClearStory Systems.

Solutions: Interim solution: Successful optimization and Internet recognition of WebWare DAM product. Transfer of WebWare optimization to increase brand visibility for INSCI and ClearStory.

Results: WebWare conversion to INSCI increased INSCI visibility from zero to top 30th position within 2 weeks of launch.


"We selected Get in Position (GIP) because of their thoughtful approach to optimization. It wasn't a cookie-cutter approach; I felt they really listened and formulated a program to meet our needs and budget. Within three months of launching our new site, we moved from page 4 of Google to page 1.

GIP provides another important role, that of SEO educator. Martha took the time to walk me through the many unknowns in the SEO world, which in turn have helped our marketing team apply more critical thinking to our ongoing site design and content."

Jon Silvers
Director of Marketing
ClearStory Systems


Prismedical Logo
PRISMedical develops hand-held products that produce and deliver emergency fluid therapy solutions on-demand at the point of need. PRISMedical's sterile water products are designed to provide first response delivery scaled for global mass casualty needs.

Goal: Identification of targeted markets for a new product where there are no direct competitors.

Challenge: A phase approach: first build an internet presence with brand recognition in a general market. Define best-targeted markets and redesign and re-optimize website for each market.

Solution: Provided general market visibility which produced valuable data to support process for building targeted markets.

Result: Immediate internet presence and brand visibility for initial broad market.


"Get In Position brings to us in-depth expertise and a through understanding of search engine optimization (SEO) and reporting.

Martha helped us meet our Phase I Internet goal by bringing us brand visibility for our general market terms. Her deliberate, thoughtful recommendations showed us that our website used words, that within our industry were familiar to us, but weren't searched on by our audience. More than a year after optimizing our site, we are still in top position on the most important engines.

We value the long-term relationship we have developed with Martha and Get In Position - Get In Position is the firm for us."

Mark Sizelove
President & CEO
PRISMedical Corporation


Headlands Institute Logo

The Headlands Institute is a member of Yosemite National Institute, a private non-profit organization dedicated to providing environmental education to young people, teachers and communities throughout the West. Whether you are hosting a conference, beach wedding and reception, a yoga retreat, or business meeting, the majestic Headlands Institute Conference Center is minutes away, but worlds apart from beautiful San Francisco.

Goal: Expand Internet recognition as a separate identity from Yosemite National Institute (YNI). The Internet is it's primary source for marketing their conference center services.

Challenge: The conference center services are highly competitive in a low demand market.

Solution: Interim solution: Researched and identified strong rental facility market, i.e. wedding rental places, to build initial brand recognition.

Long-term solution: Utilized search advertising for competitive positioning in conference center market.


"...I am so happy with Get In Position's work on our Web site. Martha is extremely timely, flexible and on the ball with everything, as well as fun to work with. And I am even more excited for what is going to happen now. If you ever need a reference for new business (or need someone to say a quote for marketing) please let me know, I would love to tell anyone how great you have been! Thank you so much."

Robin Smiley,
Conference Director
Headlands Institute &
Conference Center

Result: Wedding events booked 1 year out, within 3 months of launch. Overall bookings more than doubled with additional advertising for their targeted conference center market.

Also, please see our SEO client testimonials page, to hear how our clients feel we are meeting their online goals.

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