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CREATING A PROFITABLE WEB PRESENCE REQUIRES THOUGHTFUL PLANNING.

Four vital components set the stage for a powerful web site. It is the effectiveness of each component and how they work in unison that determines whether or not your web site will be competitive for the long term. How these four elements align with your companyÂ’s marketing, sales, and branding objectives, will ultimately determine the success and profitability of your web presence.

THE COMPONENTS:

  1. Web Design
    Good design evokes consistency in both look and feel. Your site design should also match the desired perception of your product and service offerings as well as aid in easy navigation.
  2. Architecture
    An intuitive navigation scheme allows visitors to quickly find what theyÂ’re looking for. Architecture built to anticipate user needs and what theyÂ’re looking for is intelligent web development that accommodates both the user experience while supporting your marketing goals.
  3. Usability
    The quality of the user experience can often make or break a sale. Attention to three key areas will generate desired action from your targeted visitors.
    • Clear headings and titles for effortless travel through your site.
    • Quality and uniqueness of your products and services.
    • Robust content that is both educational and action oriented.
  4. Visibility
    How will customers find you? Internet sales increase when you optimally position your company in search engines and conduct a comprehensive e-marketing campaign. Building brand recognition where your targeted audience is searching is essential to driving qualified leads and targeted customers directly to your site.

FITTING THE PIECES TOGETHER:

A profitable Web site is a strategic composite or coming together of thoughtfully planned marketing efforts that meet your goals.


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