Web Site Analysis

By doing an Initial evaluation of your Web site, we will determine the best search engine-marketing plan that will align with your company Web marketing and business goals.

Delivers a marketing plan to maximize results while reducing costs.

Key word & Competitor Research

We identify your targeted market, best key terms for search, primary internet competitors and current search engine algorithms for successful optimization and positioning.

Discovers who your target audience is and where they are searching.

Internal Links

A site map and keyword rich links are built into your content where search engines can crawl and index multiple pages on your Web site.

Provides multiple visitor entry paths to your site.

Conversion Tracking

We place an analytic tracking ticker on your Web pages to monitor your visitor's behavior from entry to your site through to a lead or sales transaction.

Manages historical profile of trends and changes in your buying market.

Link Campaign

Our thorough research will identify your best options for shared links with high quality complimentary sites, as well as best listings in industry directories, and article publications.

Aids in higher rank positioning on major search engines.

Project Management

Our greatest value is in understanding the components required and the process needed to build an effective, competitive internet web presence that will meet your company's objectives. We work with your team and bring additional resources, when appropriate, to implement custom solutions to ensure your Web marketing success.

Produces timely, cost effective and successful implementation of your web projects.

Pay for Inclusion (PFI) - Fee Based Indexing

Getting multiple pages from your Web site indexed on the major and industry specific engines and directories is most effectively expedited through this fee-based service.

Brings links from highly rated Web sites for increased search engine positioning.

Reporting

Our private label and customized reports include analysis of historical visitor movement; duration of visits, action taken and changes in targeted market behaviors. These reports reveal conversion rates and applied strategies that have impacted ROI, including ad campaigns and other Web marketing efforts. Recommendations are provided with a specific plan and/or modifications to better meet current and updated company goals.

Customized to reveal important results of your Web marketing efforts with recommendations for furthering immediate and ongoing growth.

Maintenance & Management

An all inclusive Maintenance and Management package includes regular reports, recommended modifications to your Web site, such as adding new pages or revising existing pages, or updating ad and link campaigns to accommodate increased competition or changes in your target market.

Assures competitive consistency for continuous brand positioning.

Pay-per-Click (PPC) - Web Advertising

We partner with you to implement the best Web marketing advertising to meet your goals. These may include placement of sponsored ads on Google and Overture partner sites, E-mail Advertising, banner ads, etc. Ad placement and other complimentary promotional vehicles are key components to your overall Web marketing success.

Offers immediate targeted visibility.

Internet Marketing Training

Martha and the GIP team will teach you about customizable web solutions. We will also show you how to choose the best marketing tools to meet your web goals. Training is available for groups or one-on-one and is tailorable to your needs.

Saves money and enables more in-house control.