SEARCH ENGINE OPTIMIZATION -- THE GIP PROCESS
Our process provides you: multiple layered visibility, a
knowledge of your market, and a management plan for increasing
Stage I - Analysis & Research
- Establish goals:
Is the goal to get people to call? Ask for information? Buy products
online? Sign up for a newsletter? Download a white paper? Or all of the
above? We will ask you to fill out a questionnaire at the start of your
project to obtain initial background and clarification of your Internet
goals. This will also help us determine the amount of writing,
rewriting, and/or editing necessary to achieve maximum Web site
- Research to build new key word phrases and page content:
New key word phrases and page content will be recommended for your
approval based on selected target audiences, direct internet
competition, tracking reports, and research of popular search words for
your target audience.
- Edit copy:
Once key word phrases are chosen for each page to be optimized, these
key words will be integrated into the copy. This may require writing
from scratch, rewrites, or simple editing.
- Optimize html code:
This includes creating title tags, headings, image alt tags, and
hyperlinks. This is an important step in helping the search engines
properly classify and index the site.
- Provide tracking code:
Ticker code will be provided for placement on all-important pages for
tracking clicks, visitor behavior, and sales conversions or other
Stage II - Submit to the Engines and Directories
- Upload and submit:
Once content and html coding is complete, this is uploaded to the site
for selected pages to be hand submitted to selected engines and
directories. Submissions to the directories requires category
selections and separate descriptions for listings.
Stage III - Link Building & Other Optimization/Marketing
We can help you begin a link building campaign once the site is up and
running. This should be an ongoing process to find the best sites for
complimentary links, article listings, industry specific directory
inclusions. This effort can greatly improve your ranking on many of the
- Internal Links
A site map and keyword rich links are built into your content where
search engines can crawl and index multiple pages on your Web site.
- Additional Marketing Options:
At this stage, we will recommend additional marketing options (i.e. bid
for placement, email marketing, etc.) to further efforts for attracting
target audiences to your site, keeping them there, and getting them to
Stage IV - Reporting
and Follow up Maintenance
- Tracking Reports:
We will create a series of three tracking reports beginning with a week
following submissions, then one month following, and again in six to 12
weeks. These reports will include: tracking of rank positioning on the
major engines/directories, evaluation of visitor traffic and audience
behavior, link profiles vs. competitor links, and documented trends and
changes in your target market. With these reports, we will provide
detailed analysis and action item list to further/continue efforts to
reach your online goals.
- Schedule for ongoing Web Marketing Maintenance:
It is important to establish a regular schedule for monitoring traffic
trends, competition growth, and changes in targeted audience behavior.
This historical mapping of your audience’s behavior will be a
guide for managing updates and modifications to your site that are
critical for maintaining a competitive edge and continuous ROI growth.
We will recommend a schedule for periodic reporting and ongoing
Visit our Offerings and
Benefits page to learn more about our services or contact us for additional
information and pricing quotes.